Use Online Presence to Promote Real Estate Marketing
PROMOTE PROPERTIES ON SOCIAL MEDIA
Social Media provides businesses and individuals with a powerful tool for marketing products, services, and initiatives, and for building a receptive, engaged audience. Social media outlets like Facebook, Twitter and LinkedIn are essential tools in the marketing arsenal of real estate. Offer giveaways for recommending customers. Post information about interesting events in the locality. Offer to help. Just come across as responsive and helpful. Build a network and engage them even more with Apps like Hootsuite from which you can manage your social media account from one Dashboard.
Hootsuite is a social media management dashboard. You can use Hootsuite to manage all of your social networks from one place. In this article i will cover how to use your Hootsuite dashboard. Starting with set-up and rolling through advanced features and additional resources, this article provides a fundamental outline to supplement your understanding of the Hootsuite dashboard. Before getting started, sign up for a Hootsuite account and follow the account set-up process.
How to Signup/Create a Hootsuite account
Open https://hootsuite.com and click Sign Up in the top-right corner, click to select the plan type that fits your needs. The plans include free plan, Pro pan and Business plan, enter your information and follow the prompts as you walk the different steps through connecting social networks, adding streams and sending messages.
Adding More Social Networks in the Dashboard
Inside the dashboard, you are able to add up to two more social networks by clicking the add Social Network button in the upper left hand corner of your dashboard. From the pop-up, choose which social network you would like to add from the list on the right. Follow the instructions to connect and authenticate your selected account.
Add Tabs to the Dashboard
Adding Tabs to your dashboard is a great way to keep your dashboard organized. The tabs are completely customizable. For example, you can have a Tab for your Twitter account, a geographical location, or even search word results. To add a Tab, click the small plus sign at the top of your dashboard. Under Tabs, you can add a variety of different Streams according to the Social Networks you have added.
Add a Stream
On your first visit to the dashboard, you will be prompted to add three Streams. The types of Stream that you will be able to add depend on the Social Network that you chose upon registration. For example, from your Twitter account you can add Streams like sent Tweets, ReTweets, and Mentions. From your Facebook account, you can add Streams like Wall Posts and News Feed — Most Recent. In the Add-Stream Helper, choose which Social Network you would like to add. From the Select the type of Stream list, choose which Streams you would like to appear in your dashboard.
Customize Your Dashboard: Move, Rename & Delete Tabs
Horizontally move tabs to organize your dashboard to match your workflow. Simply click on a tab name to rename it. Organize tabs by network type, theme, organization your choice. Tabs are easily deleted with the ‘X’. Set up temporary tabs for special events — you can always delete, customize, or add more later.
Publish a Message
Ready to share a message? Composing and sending messages allows you to create custom content for your selected Social Networks.
To share a message, first choose which Social Networks you would like to share with from the Profile Picker in the top left corner of your dashboard. Type your message in the Compose Message box. To share immediately with your selected social networks, click Send Now.
Schedule a Message
The scheduling feature allows you to create messages in advance and send them out on the day and time that best suits your social schedule. To schedule a message for later, click the calendar icon to view the drop-down calendar. Set the date and time you wish to send your message and hit Schedule. Alternatively, you can turn on Auto Schedule to have Hootsuite choose the most optimal time of day for you.
Reply, Retweet and Like Messages
You can quickly perform a range of social actions on messages from directly within a Stream. Engage with your social network by replying to questions, retweeting relevant content, or liking posts across your various social networks. To respond to or Like, hover over the relevant message. Hovering over the message will make the interaction icons appear.
Add Apps to your Dashboard
The App Directory lets you to add extra functionality to your Hootsuite dashboard. You can add apps like
Instagram, Flickr, YouTube, Tumblr, MailChimp and many more apps to your Hootsuite dashboard.
To add an App from the Add-Stream-Helper, click the Apps button. You will be able to directly add any of the Apps you currently have installed, or click the “Get More Apps” button at the top to add to your selection. You will be redirected to the App Directory, where you can browse our collection of 50+ Apps. Simply click “Install Now” and authenticate your account. Voila! A new Stream will appear, populated with your appaccount information.
Hootsuite is available as an app for your mobile device (iPhone, iPad, and Android), and can be downloaded from your device’s app store.
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If you’re a real estate agent or company, effective online marketing is essential to your success. When you’re engaging in online marketing, there’s one key point to remember: it’s all about providing value. It’s likely that one of the main reasons you decided to become a real estate agent is because you had a desire to help people. You get to be a part of one of the most important decisions a person can make: choosing where to live or invest their hard earn money.
Your online marketing strategy should flow from this desire. When you’re creating content, it should be designed to make it easier for your prospects when they are considering where to live. If you create content that actually helps your prospects in their search for best real estate investment, or where to live, they will be more likely to patronize you. In the end, a successful online marketing program will help you generate and convert more leads into actual clients.